CONQUERing Collaboration: Benefits of Small Business Saturday

Small Business Saturday is incredibly important to us. As a small business, we are eternally grateful for all of the support we've received from our community over the past few years. CONQUERing is all about empowerment—one of the ways we are committed to that mission is by empowering our community and other small businesses. 

We knew that we wanted to dedicate our November collaboration post to Small Business Saturday. This gives us the opportunity to talk about why it's important to us to support local merchants and give the CONQUERing community a chance to share their favorite small businesses. 

What is the Meaning of Small Business Saturday? 

Small Business Saturday is always the Saturday after Thanksgiving. This year, it falls on November 29, 2025. 

It was launched by American Express in 2010 as an attempt to drive holiday shopping to small businesses. The idea was to help small businesses that were still hurting from the 2008 financial crisis. In 2011, the Small Business Administration official signed on as a cosponsor and to this day works with American Express to keep the tradition going. 

What are Three Facts About Small Business Saturday? 

We checked out the 2025 American Express Shop Small® Impact Study to better understand the impact of Small Business Saturday. Here are three facts to convince you to shop small this holiday season: 

1. On average, small business owners estimate nearly 20% of their annual revenue will come from this year's Small Business Saturday sales 
2. 86% of consumers say they are likely to shop small this holiday season
3. 76% of consumers agree that small businesses are essential to their community 

There are more than 36 million independent businesses in the United States that rely on the support of their local communities to stay afloat. Take this as your sign to check out some local businesses this year! 

Why Support Small Business Saturday? 

There aren't only benefits for small business owners when you shop local. Check out these five reasons that explain why Small Business Saturday is important: 

1. Supports Your Community. According to the Chambers Small Business Index, nearly all small business owners agree that community engagement is important. These businesses are committed to hosting community events, donating to local charities, and forming partnerships with other local businesses. 
2. Stimulates Your Local Economy. When you shop local, the sales tax from your purchases goes back into your community. Taxes can support public schools, parks, roads, sidewalks, and funding of public service workers. It also creates more jobs—when you support small businesses, they are able to grow and hire more workers. 
3. Helps You Find Unique Gifts. This is vital for holiday shopping. Most small business owners are hand-making their products which means anything you buy is going to be unique. Products are also more likely to be high-quality. 
4. Keeps Communities Diverse. From introducing different cultures to keeping things from being monotonous, small businesses liven up your community. You wouldn't want to live somewhere that only has chain stores and large corporations. 
5. Reduces Your Carbon Footprint. Shopping small is also more eco-friendly! In general, small business owners are purchasing locally which requires shorter transportation and fewer resources than big corporations. 

This just scratches the surface for why it's important to support Small Business Saturday. Small businesses are the backbone of the US economy—by shopping local, you could be helping a community member keep their dream store open. 

Small Business Shopping with CONQUERing 

We asked the CONQUERing Collective to share how they're supporting small businesses this year. We had them drop links to their favorite small businesses so we could spread the word among all of our readers! 

SuperFan Small Businesses

A few of our SuperFans are small business owners themselves! Check out these small businesses that are owned by CONQUERing SuperFans:

• Sons & Faith: Owned by SuperFan Stephanie F., Sons & Faith is a custom design studio based in Michigan. You can get custom, hand-pressed clothing and stickers from her. 
• Enchanted Destinations Travel: SuperFan Valerie S. is an independent Travel Agent with Enchanted Destinations Travel. She specializes in booking Cruise and All-Inclusive Travel. 
• Otts & Ends: Owned by SuperFan Stephanie O., Otts & Ends is a vintage shop located in Illinois. You can get stunning antiques from her. 
• Upcycle Creations: Owned by SuperFan Amy K., Upcycle Creations specializes in upcycled jewelry and is located in New York City. She particularly uses unused buttons and jewelry to create new products. 
• Stitched Designz: Owned by SuperFan Megan B., Stitched Designz features one-of-a-kind custom, hand-sewn items. From drink wraps to dog bandanas, you can get very meaningful gifts from her. 
• Pickled Yarn Studio: Owned by SuperFan Val M., you can get a variety of things from Pickled Yarn Studio. From UV resin earrings to hand-dyed yarn, you can find a ton of goodies from her. 
• Nocturne Clay: Owned by SuperFan Jill C., Nocturne Clay is a jewelry business located in North Carolina. You can get handmade polymer clay earrings from her!

Crystal Small Business Faves

It should come as no surprise that our CONQUERing SuperFans also shared their favorite crystal small businesses. Our crystal jewelry continues to be a favorite among shoppers and we are always thrilled to have the chance to uplift other crystal merchants: 

• LuNatura Crystals is based in Puerto Rico. They offer beautiful crystals that come in a variety of shapes. They also offer candles with crystal inclusions and crystal jewelry. 
• The Crystal Collective is based in Delaware. They offer crystals, crystal jewelry, incense, and handmade items! They also sell CONQUERing products at their brick and mortar location. 
• Body Mind & Soul is based in Houston. They offer crystals, jewelry, home fragrances, and have a plethora of resources on crystal healing. You can also attend events and book sessions for readings in person or virtually. 

Small Business Potpourri

Finally, we wanted to share the miscellaneous small businesses that our CONQUERing SuperFans called out in the Facebook group. If you live near any of these stores, or are able to shop online, consider giving them a visit: 

• DIRT Coffee is based in Colorado. They are a nonprofit with a mission to create empowering job opportunities for the neurodivergent community. 
• Tocabe Indigenous Marketplace is an online commerce site that connects people to Indigenous ingredients and ready-made meals. They also have a physical restaurant located in Denver. 
• Brewability is based in Colorado. They are an inclusive brewery and pizzeria that employs adults with disabilities to brew craft beer. 
• Custom Creations by Esme is an online store that specializes in personalized creations. You can get custom baby clothes, t-shorts, and stone slates. 
• Bloomora Botanicals is based in Ohio. You can get plants, handmade pots, merch, and more here. 
• Farie Ring Glass is based in Michigan. They create gorgeous glass jewelry and watches in a Little Purple Studio. 

Finally, we wanted to give a shoutout to Jaymie L. who said, "My favorite small business is CONQUERing so I have nothing to add!" 

Shop Local on Small Business Saturday

Make sure to check out businesses in your community for your holiday shopping needs! You might find a new small business that you'll continue to shop at year-round. 

If you want to support this small business, check out our 2025 Holiday Gift Guide for the best deals and gifts for your holiday gifts!