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Our Story

CONQUERing was created not only to be a stylish and intriguing ring, but also as a reminder that you have exactly what you need right inside of you.

Our founder and CEO Tammy Nelson has made spreading happiness and positivity a central goal, both in her life and through CONQUERing's sister brand, key2Bme. When she decided to start CONQUERing, she wanted to create something that wouldn't just be a pretty piece of jewelry to wear, but something uplifting—an outer reflection of your inner spirit. 

CONQUERing is an especially meaningful project for Tammy because she co-created it with her son, Jake, who was heavily involved in the ring's design. Together they've created a product designed to inspire, motivate, comfort, and support. Just select the encouragement you most need each morning by popping an inspiring word disc into your ring. Then each time you need some extra focus, take off your ring and give it a spin. As your hidden word is revealed, we hope you feel empowered to conquer your day! 

Since our brand mission is to enable empowerment, we are proud to donate 5% of our profits to organizations that share our passion for empowering others. So when you make a CONQUERing purchase, you can feel extra-fulfilled knowing that you’ll be lifting others while empowering yourself.

From Jake’s first handmade paper prototype to the plastic version Tammy 3D-printed for 20 cents at the public library to countless silver prototypes, a final design made from stainless steel finally emerged as the winner. We're so excited to introduce our now patent-pending CONQUERing to the world—and to hear how it helps you stay focused and conquer your day!

Read more about Tammy here

Tammy Nelson

"Our rings won’t change the world, but those who wear them will. If we can help them feel focused and empowered to live with purpose, then we’ve accomplished our mission."

- Tammy Nelson

Our Commitment to Inclusivity

When we talk about enabling empowerment, we mean empowerment for EVERYONE. That's why we make inclusivity a priority, from highlighting marginalized groups to creating Braille versions of our rings. We even offer the largest ring size range of any fashion jewelry brand. We're committed to continuing these efforts as we grow.

We support those with different abilities with our Braille jewelry, we bring awareness to sensitive topics with our suicide prevention symbol, we help those who feel anxious or have trouble focusing with fidget rings like our FOCUS ring, we highlight marginalized groups with our PRIDE ring, and we offer inclusive sizing with the largest ring size range of any fashion jewelry brand (sizes 4-13)
Tammy and Jake Nelson
Tammy and Jake working
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