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Our Story

CONQUERing was created not only to be a stylish and intriguing ring, but also as a reminder that you have exactly what you need right inside of you.

Our founder and CEO Tammy Nelson has made spreading happiness and positivity a central goal, both in her life and through CONQUERing's sister brand, key2Bme. When she decided to start CONQUERing, she wanted to create something that wouldn't just be a pretty piece of jewelry to wear, but something uplifting—an outer reflection of your inner spirit. 

CONQUERing is an especially meaningful project for Tammy because she co-created it with her son, Jake, who was heavily involved in the ring's design. Together they've created a product designed to inspire, motivate, comfort, and support. Just select the encouragement you most need each morning by popping an inspiring word disc into your ring. Then each time you need some extra focus, take off your ring and give it a spin. As your hidden word is revealed, we hope you feel empowered to conquer your day! 

Since our brand mission is to enable empowerment, we are proud to donate 10% of our profits to organizations that share our passion for empowering others. So when you make a CONQUERing purchase, you can feel extra-fulfilled knowing that you’ll be lifting others while empowering yourself.

From Jake’s first handmade paper prototype to the plastic version Tammy 3D-printed for 20 cents at the public library to countless silver prototypes, a final design made from stainless steel finally emerged as the winner. We're so excited to introduce our now patent-pending CONQUERing to the world—and to hear how it helps you stay focused and conquer your day!

Read more about Tammy here

Tammy Nelson

"Our rings won’t change the world, but those who wear them will. If we can help them feel focused and empowered to live with purpose, then we’ve accomplished our mission."

- Tammy Nelson

Tammy and Jake Nelson
Tammy and Jake working
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