In a few short weeks, we will be launching the Parker York Smith Collection. This collection was created in partnership with style icon Parker York Smith.
This collection pairs Parker's stylish flair and CONQUERing's innovative fidget jewelry. We have admired Parker for years after stumbling upon his social media channels. His content and mission really resonated with us and the collaboration naturally followed.
We are huge fans of Parker York Smith and hope that after reading this post, you will be too!
Who Is Parker York Smith?
Parker York Smith is a fashion and lifestyle content creator based in Los Angeles. Parker uses his styling expertise to inspire others to uncover their personal style.
Parker started his blog, The Looksmith, in 2014 where he shared tips on putting together looks and general life advice. From there, he expanded his reach on social media by sharing posts with styling tips.
Parker has amassed quite the social media following. With 1.8 million followers on Instagram (@parkeryorksmith), 1.7 million followers on TikTok (@parkeryorksmith), and 1.1 million followers on YouTube (@ParkerYorkSmith), he inspired people everyday to experiment with their style and find confidence in how they look.
In addition to spreading his wisdom online, his first book published on August 19th with Page Street Publishing. I Will Teach You How to Dress is a must-have guide to unlocking your personal style. You can order the book here!
Parker York Smith and CONQUERing Collaboration
As we've already mentioned, we've been fans of Parker's for years. Jake Nelson, co-founder of CONQUERing, found some of Parker's videos on social media and followed him after resonating with his content.
Over the years, we started to build a relationship with Parker. We sent him a few fidget rings and elements after feeling inspired by the way he teaches his followers to use their accessories to their advantage. Parker loved the products and started including them in his styling videos.
From there, Jake reached out to Parker to see if he would be interested in his own CONQUERing Collection. We presented him with the idea of making a collection based on his tattoos and LA lifestyle and from there, the collaboration was born.
A lot of Parker's content is geared towards men—teaching men how to style their hair, outfits, and finding confidence in their appearance. For him, exciting men about accessorizing is very important to him. Versatility is also a focus for Parker and this collection can be worn with everyday looks and elevate formal looks.
Parker's mantra, Stay Curious, also works nicely with CONQUERing's mission of empowerment. We have a shared goal of helping people find themselves and live with confidence. Working with Parker has been a fantastic experience and we can't wait to introduce you to his collection.
The Parker York Smith Collection—Versatile, Stylish Fidget Jewelry
The Parker York Smith Collection launches on September 5th. It is a 7-piece collection created as a capsule—it features elements that seamlessly transition from polished workwear to laid-back weekends to nights out on the town. Each piece proves personal style doesn't have to be a choice between bold and wearable. It can be both!
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While Parker's content does skew towards men, this collection is for anyone! We hope it inspires anyone out there that's looking to start accessorizing more and experimenting with their personal style.
The "Stay Curious" Collection includes:
- Beach element. This element is engraved with a beach scene. It is inspired by Parker's love for the ocean and his life in LA. The design channels sun-warmed sand, gentle waves, and the serenity of salty air. It is a reminder to stay grounded and find peace in the present moment.
- Sunflower element. This element is an intricate sunflower. Sunflowers are Parker's favorite flowers. This design invites the wearer to choose positivity, stand tall, and radiate warmth wherever they go.
- Tiger element. This element is the face of a fierce tiger. Tigers are very meaningful to Parker—they represent his, and his first son's, birth year. They also represent his love for the Cincinnati Bengals. This design is a powerful symbol for anyone ready to lead with courage and unapologetic individuality.
- Disco Skull element. This element is a bold disco skull. Inspired by Parker's signature tattoo, the disco skull is equal parts grit and groove. This design serves as a reminder to embrace your uniqueness, celebrate life loudly, and keep dancing no matter what comes your way.
- Star-Cut Hexagon element. The star-cut hexagon debuts in this collection. This is a shape that balances timeless structure with a spark of individuality. These elements are made for anyone who builds their look with intention and then breaks the rules in all the right ways. The "Stay Curious" collection will include Black Onyx, Olive Green Peridot, and Golden Brown Tiger's Eye.
Each element in the collection is also engraved with the phrase "stay curious" on the back. Inspired by Parker's mantra, it is a reminder to keep exploring, keep evolving, and never stop asking what feels true to you.
Uncover Your Personal Style With Parker York Smith
Parker York Smith truly is an inspiration. We are thrilled to launch this collaboration and broaden the reach of the CONQUERing brand.
Fidget jewelry truly is for anyone. It's a great way to elevate any outfit and highlight your personal style. Begin experimenting with the "Stay Curious" Collection!
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