New York Fashion Week 2026: The Versatility of Interchangeable Jewelry

CONQUERing showcased the versatility of our interchangeable jewelry at New York Fashion Week on September 13, 2026. 

The show concept featured eight looks that highlighted the endless styling potential of CONQUERing jewelry. It affirmed that our jewelry truly is for everyone and that jewelry can be a powerful styling tool. All it takes is one piece of jewelry to uncover a world of potential. 

Coming out of a successful show, we are ready to reveal the concept, share more about the styling team, and tease to the new products will become available over the next few months. 

VERVE: Interchangeable Jewelry in Motion

VERVE was the concept of the show. It's creative energy within structure. It was designed to highlight the endless styling possibilities of our interchangeable jewelry. 

It's the spirited energy that reimagines a strong foundation through endless recombinations—creating a new presence without starting over. It takes one piece of jewelry and styles it in infinite ways. 

How Does VERVE Build on FACETS? 

FACETS, our Paris Fashion Week show, introduced the many sides of who CONQUERing is. VERVE shows how the layers of CONQUERing can be reworked, recomposed, and re-energized. 

Milan Jewelry Week, Paris Fashion Week, and New York Fashion Week aren't isolated events. We used Milan to introduce CONQUERing to the world, Paris to reveal the depth of CONQUERing, and New York to prove that CONQUERing is leading in innovation. 

VERVE shows off how dynamic our interchangeable jewelry is. It gives endless styling potential to one piece of jewelry. 

What Are the Eight Looks of VERVE? 

The eight looks of VERVE are polished, playful, adventurous, artistic, vintage, bold, eclectic, and chic. Our stylists were challenged to build off of a black foundation to showcase the versatility of our interchangeable jewelry.

Each stylist carefully chose new and existing pieces and distinctly styled them to highlight the endless ways our jewelry can be worn. In addition to coming up with unique ways to have our models wear the jewelry, they also needed to make the jewelry shine against the black foundation. 

These eight looks work as a cohesive concept, opposed to FACETS that were all distinct from one another. 

The Creative Team Behind VERVE

The creative team for New York Fashion Week grew from our Paris Fashion Week team. 7 members of the CONQUER Crew and one special guest worked together to create the show, invigorate the CONQUERing community, and ensure everything went smoothly during the show. 

Meet the 2026 New York Fashion Week team: 

• Tammy Nelson, Creative Direction & Community Engagement
• Jake Nelson, Jewelry Design, Website & Partnerships 
• Via Nelson, Jewelry Design, Styling & Creative Coordination 
• Parker York Smith, Jewelry Design Collaboration, Styling & Runway Model
• Alex White, Styling & Social Media 
• Caleb Jerome, Styling & Website
• Hallie Montague, Creative Direction, Marketing & Partnerships
• Anna Schmit, Marketing & Content
• Christina Goyette, Logistics & Community Engagement 

Via had the exciting honor of walking as a designer during the show. A recent graduate from the University of Cincinnati, Via is well on her way to establishing herself as a powerhouse in the fashion world. 

Parker York Smith Walks the Runway With CONQUERing 

Our special guest, Parker York Smith, worked with us to create looks and walked as a model during our show. Parker is a fashion and lifestyle content creator based in Los Angeles. 

In 2025, we launched a 7-element collection with Parker that featured designs inspired by his own life and personal values. We maintained a connection with Parker and reached a point where we felt it was a natural fit to collaborate with him for our New York Fashion Week show. 

Parker incorporated some of his own collection with his favorite pieces to style two looks and highlight the versatility of our jewelry. He creatively reimagined how our interchangeable jewelry can be worn while asserting the idea that CONQUERing fidget jewelry truly is for anyone. He even seamlessly nailed a quick change during the show that truly wowed the audience! 

An Unforgettable Trip to New York Fashion Week

The ability to walk the runway at New York Fashion Week only a year after we showed our jewelry in Paris is a lifelong dream. Being able to build off of a previous show gives us the chance to further push the boundaries of our interchangeable jewelry while reaching new audiences and expanding our reach. 

We are eternally grateful for all of the CONQUERing SuperFans that made the trip to New York to support the team, to everyone at home who got a sneak peek of the show, and to our fearless CONQUER Crew that makes all of this possible. 

Keep an eye out on our website for access to pieces that were shown on the runway!