It's official! CONQUERing can now say we've walked the runway at Paris Fashion Week. The Creative Team all returned from Paris a couple of weeks ago and have had the chance to catch their breath and reflect on their time at the show.
In case you missed it, CONQUERing attended Paris Fashion Week with Flying Solo and debuted eight unique looks that highlighted our fashionable fidget jewelry on October 2, 2025. Since we announced we would be attending the show, we've been rolling out content on The Conquerer Blog and on our social media channels.
This final post will talk a bit more about the show and share the creative teams final thoughts now that the show has concluded. Make sure to check out our other Paris Fashion Week blogs to learn more about our creative team and each individual facet!
The Facets Debut on a Global Fashion Stage
The main event was the debut of the eight facets during CONQUERing's runway show. Each look represented a different personality type and showcased our fidget jewelry in an innovative way.
The audience watching our runway show was made up of press, influencers, and fashion insiders. We were the first interchangeable fidget jewelry brand to walk at Paris Fashion Week. It is truly an honor to be a pioneer and pave the way for other fashionable and functional fidget jewelry brands.
Hallie Montague—a member of the creative team and our Marketing Director–told us that the audience gasped when the final look walked the runway. The final look was called 'The Empowered' which was embellished by hand with hundreds of CONQUERing elements. Via Nelson, our fashion intern and a member of the creative team, designed and made that look. A little fun fact about that design is that thirteen of the elements were selected by members of the Conquer Crew and Key Partners so even people that didn't attend the show were able to be represented.
Now that all eight looks have debuted, we hope that everyone who visits our site and shops our fidget jewelry sees themselves in The Facets. It was important to us to stay true to the CONQUERing brand while creating high fashion looks for the runway. Each of the personality traits represented by the facets can help a person feel empowered themselves and then empower others.
Tammy Nelson—a member of the creative team and our founder—said it was really important to her that people felt represented in the looks and in the jewelry we created that is now available for purchase. She said it's important to her that people feel inspired by The Facets to let their whole self shine through, regardless of the situation they're in. Via further supported the intent behind the show by saying she hopes people feel inspired by this show to be the best versions of themselves. As we mentioned earlier, The Facets were all pulled from some of the best traits humans possess. We all have a bit of each trait in us and when we let them come to the forefront, we unlock our full potential.
Keep checking our Paris Fashion Week dedicated page for product drops and take the quiz to find out which facet you're most like!
The Perfect Paris Trip for a Small Fidget Jewelry Business
Each member of the creative team had time to share what they won't forget from their time at Paris Fashion Week:
- Tammy Nelson, Founder and CEO: Tammy told us that she won't forget seeing two of her kids blossom and unlock their full potential in the creation of the show. She said working with Jake at the beginning to plan and seeing Via grow as a leader through this process are memories she won't forget.
- Jake Nelson, Co-Creator and Director of E-Comm & Product Development: Jake shared similar sentiments to Tammy and said he won't forget the ideation process at the very beginning. He told us there was one night he and Tammy spent coming up with all the jewelry that would be included in the show with many of those pieces being some of his new favorite designs.
- Hallie Montague, Marketing Director: Hallie said she won't forget walking into the designer meeting with Flying Solo and seeing all of the amazing brands from around the world that were also attending the show. She said that moment really made things feel real for her.
- Caleb Jerome, Stylist: Caleb told us he won't forget the final fittings where the full looks came together for the first time. He said seeing the looks and the elements paired is a moment that will stick with him for the rest of his life.
- Via Nelson, Stylist: Via told us she won't forget seeing the final look walk down the runway. Since this was her creation and piece she spent hundred of hours embellishing, it was surreal to hear the audience gasp at the look and bring the show together.
Shop the Paris Fashion Week Fidget Jewelry Collection
Now all that's left for us to do is get these amazing new pieces into your hands! Over the next few months, we will be dropping various collections that feature new, innovative designs so you can have your own piece of Paris Fashion Week.
Keep an eye out for new elements, bases, and more!
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