In just five years since our brand went viral on social media, we have developed a group of SuperFans that we owe much of our success to. These SuperFans have extensive collections of our fidget jewelry, have become involved with the creation of products, and have even participated in photoshoots.
The community we've developed from our fidget jewelry business is incredibly inspiring. Watching people connect through their mutual love of CONQUERing products is truly what this is all about. The mission of our brand is all about empowerment—this community uplifts one another and empowers each other to be the best versions of themselves.
You could say that we are SuperFans of the CONQUERing community. This feature is dedicated to our loyal fanbase. We see you and we cannot thank you enough for your support of our brand.
The CONQUERing Collective Facebook Group: Fidget Jewelry Enthusiasts
Our community really developed through social media. We would have a lot of the same people joining our livestreams to see what new products were launching and interacting with our main feed posts.
We began to notice interactions in our comments between CONQUERing fans and found out about people who connected via social media to travel to pop-up events we've hosted over the last couple of years.
In late 2024, we decided it was time to create an official group where CONQUERing SuperFans can post photos of their fidget jewelry, swap elements, and share their creative DIY projects. Thus, the CONQUERing Collective was born.
This Facebook group is more than people with a shared love of fidget jewelry. We've noticed how supportive this group is of one another. People will share when they're having a bad day and need words of encouragement. Fans have found shared interests and have made new friends through the group.
We've even used the CONQUERing Collective to inform designs for new products! We also pose a question to the Facebook group that's related to a topic each month. We then include their advice and feedback in a blog post. To see all of our CONQUERing Collaboration blog posts, check out this collection.
These SuperFans are serious about their CONQUERing products and are the best community we could've asked for.
The SuperFan Fidget Jewelry Photoshoot
We appreciate our SuperFans so much that we wanted to give back in a big way. This want to celebrate the CONQUERing community sparked the idea to include one of our SuperFans in a product photoshoot. In June of 2025, we chose one fan to fly to Cincinnati, meet the CONQUER Crew, and participate in a photoshoot for our new products.
Fans from all over the country filled out a form and shared videos to social media explaining why they should be the SuperFan that gets to participate in the shoot. After looking through all the applications, we chose Rachel Moore to fly out and model our new products!
We wanted to learn more about how she became a fan of the brand, what her experience meeting the crew was like, and her thoughts on participating in a photoshoot.
Rachel's Connection to CONQUERing and Love of Fidget Jewelry
We first wanted to know how Rachel discovered CONQUERing. She let us know that she found one of our ads when she was scrolling on Facebook and decided to give it a try. The Chroma Ring Bands were her first purchase and her collection began to grow from there.
When we asked how she became a SuperFan of CONQUERing, this was her response:
"I absolutely loved how the brand was centered around empowering individuals and how inclusive they are...the community the've built is absolutely amazing. I've always struggled with anxiety, so to find a fidget ring that wasn't going to break/tarnish after a few wears was amazing."
Rachel is a member of the CONQUERing Collective and experienced an outpour of support when it was announced that she was going to participate in a photoshoot. The comment section was flooded with compliments and well wishes from fellow SuperFans.
We also asked Rachel if she had any favorite CONQUERing products, she shared that these are her faves:
| Willow Ring Band | AlaDune™ Ring Band | Abalone Shell HexBar™ | Lucky Few | Moonstone |
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Rachel's daughter has Down Syndrome which is why Lucky Few is one of her favorite elements. She also wanted everyone to know that her 12-year-old son loves the fidget ring she brought back for him from the shoot. He is now constantly trying to steal her elements. Her 5-year-old daughter also loves trying on her fidget jewelry to feel fancy.
The SuperFan Fidget Jewelry Photoshoot Experience
Now that you know more about Rachel and her connection to CONQUERing, let's talk about how the photoshoot went. From the beginning, she said she was actually pretty hesitant to post her entry to be our first SuperFan Model since she's usually pretty shy. We are so glad she faced her fears and submitted her application—we had such a great time getting to know her!
She got to take a tour of our warehouse and pick out a few elements for herself. She also got to see the famous CONQUERing light wall and get an inside look of where our crew packs all of our orders. However, she said getting to meet the people was truly the best part of the experience, "After the photoshoot, a handful of the girls took me out to dinner to celebrate...I made a good friend while I was there, and on the morning of my flight back home, I ended up going back to the warehouse to hang out and got to see the ladies in action, packing up the orders—they are so much fun to be around."
Being able to meet two members of the CONQUERing Crew ahead of the photoshoot at the warehouse eased her nerves about the shoot itself. During her time in Cincinnati, she also met the Nelson family:
"It was so cool to see the family behind the brand and it just made me love CONQUERing that much more."
Rachel said everyone, from the crew to our photographer, made her feel completely comfortable modeling products in front of the camera. She loved getting a behind-the-scenes look at how CONQUERing photoshoots work. Throughout this post, we've included some of the photos from the photoshoot and personal photos Rachel shared to show you how her modeling experience was!
SuperFans Creating Their Own Fidget Jewelry
In addition to a SuperFan modeling our products, we are working with some SuperFans on a new Vessel Collection.
Ellie and Olivia are close friends that DIY their own fidget jewelry. They met in 2021 as coworkers and quickly became fast friends through their mutual love of animals. The duo share a workspace where they create their own DIY fidget products.
Ellie actually introduced Olivia to CONQUERing:
"I discovered CONQUERing when I was scrolling through Instagram and saw a post from a jewelry brand designed to help anxiety...Probably 1 minute after placing my order I FaceTimed Olivia. I told her she needs to buy this ring as she herself also has a lot of anxiety."
They regularly share their creations and we decided it was time to make things official. We knew we needed to have them create something to sell on our website. We reached out to see if they would be interested in having their own Vessel Collection and they agreed.
Ellie said that it all still feels like a dream that her and Olivia's DIY projects have turned into a collaboration with their favorite jewelry brand. That's what we love about this community. We are able to work directly with people who love CONQUERing and give them a platform to showcase their talents.
We wanted to know more about how the process of creating their own Vessel Collection went. Ellie shared, "[I]t has been a lot of work but so very worth it. Putting some movies on as we work or just chitchatting has made the whole experience so much fun!"
In addition to their own collection (which launches on Friday, August 22), you can check out Ellie and Olivia's favorite products here:
| ViaDeco™ Ring Band | AuraDel™ Drop Necklace | Onyx Crystal |
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Become a SuperFan of CONQUERing's Fidget Jewelry
If you're new to CONQUERing, or have only purchased a few products, it's never too late to join our community. Here is a link to the Facebook group where you can join the CONQUERing Collective.
Our SuperFans are the heart of our brand. They've shaped our product offerings, uplifted one another, and helped us get to where we are today. This post is dedicated to all the CONQUERing SuperFans out there.
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