Last updated 1/18/2026.
In October 2025, CONQUERing walked the runway at Paris Fashion Week. We attended the show with Flying Solo—a global hub for fashion boutiques—during the Runway Show they host called Ones to Watch. The show is designed to showcase smaller, independent artists and brands on a global fashion stage. To learn more about the show and our journey to Paris, check out the announcement post.
Our runway show featured 8 dazzling looks that embodied the CONQUERing brand and showed off our fidget jewelry in a unique way. The theme of the show was The Facets—which highlighted CONQUERing's mission and distinct traits that make a person unique.
This blog series will introduce you to the creative minds behind the looks. We put together a creative team of 6 to work on the show and represent the brand. You might recognize some of the members, while others may be new to you because they work behind the scenes. By the end of this blog series, you'll know the creative team behind CONQUERing's Paris Fashion Week show.
Meet Alex White: A Styling Sensation
You might recognize Alex from her modeling experience with CONQUERing. Some of her photos have appeared on our social media channels and on our blog. Alex started as a fulfillment specialist—helping Tammy put together orders at our headquarters. She then made the jump to social media, where she started as a social media coordinator and has worked her way up to social media specialist. All of the content you see on our social channels is because of Alex and her partner-in-crime, Ky.
Her role in the creative team was primarily styling. She worked closely with the other five members of the team to come up with the meaning behind the show. She also designed three of the eight looks that debuted on the runway. Her social media expertise also came in handy as she contributed to video editing for social content.
Alex's creative background comes from her lifelong experience as a dancer—she's used it to tap into her inner creativity. She told us, "I have been able to develop a sense of my artistry and creativity through my connection with dance." We've seen her on stage, and it's absolutely no surprise that she brought that bold, confident energy to the creative team.
The Paris Fashion Week Exposé—Favorite Parts, Unexpected Roadblocks, and a Peek Into the Creative Process
We asked Alex to share her experience working on the creative team. We wanted to know what her favorite part was, if there have been any unexpected roadblocks that have popped up, and what she enjoyed about the full experience.
A Professional Dream Come True in Paris
Alex has been working with the company for a long time and has helped the brand get to where it is today. We couldn't be more thrilled that she joined us on the creative team.
We asked Alex to share what went through her head when she found out she would be joining us at Paris Fashion Week. She said, "Ahh, I was so excited!! I love working with the CONQUER Crew and couldn't wait to get started." As a professional dancer, global travel isn't new to Alex, but being able to show a different side of her creativity on one of the world's biggest stages is an exciting new opportunity.
Alex was excited to return to Paris and be surrounded by European culture. She also looked forward to enjoying the experience with the rest of the Paris Fashion Week creative team.
Peer Into the Paris Fashion Week Creative Process
We were curious to know how the creative process was for Alex. We wanted to know what her favorite parts were, if there were any unexpected challenges, and what she was looking forward to in the lead up to the show.
Alex told us that for her, the best part of working on the creative team started at the very beginning.
"Coming up with the show's story and then how it translated to clothes has been my favorite part. I love finding the intention and meaning behind art, so creating it was so fun."
Coming up with the show truly was a unique process. The creative team worked together to develop a concept first, then had to figure out how to translate it into the 8 looks we got to showcase.
As a stylist, the biggest challenges for Alex came up with the creation of the looks. She told us that there is a lot to consider when coming up with a runway look. You have to make sure that all of the pieces showcase our fidget jewelry, that they fit within a certain color palette, that there's synchronicity among the looks, and that everything fits with the overall concept. Since she styled three of the eight looks, she had to make sure her outfits were cohesive with the other stylists' outfits while also showing off her unique style.
Finally, we asked her what she was most looking forward to in the lead up to the show. She said, "I'm really looking forward to seeing the physical clothes and jewelry all together and all lined up. To really see everything we've created come to life!"
Paris Fashion Week Teasers
In regard to the show, we wanted to know if Alex had anything else to add about the looks. She told us, "Expect to see yourself in each look. Each look has an aspect of yourself inside of it, and it'll be fun to see which ones everyone is drawn to. And also that each look has little details and hidden meanings that really bring its character/meaning to life, so be on the lookout for those too."
Check out The Conquerer Blog for more Paris Fashion Week content, including this recap that shares pictures from the runway and behind-the-scenes fun!
Leave a comment