We are just a few short weeks out from our Runway Show at Paris Fashion Week! Since we announced that we would be attending the show with Flying Solo, we have been rolling out content on The Conquerer Blog and on our social channels. We've given you a general idea of what our involvement in Paris Fashion Week will be and introduced you to the six members of our creative team.
Up to this point, we've been teasing what the overall concept of our Runway Show is. We've been telling you that it's truly going to wow you and that it's going to feel very CONQUERing. You know that our incredibly talented creative team put their minds together to come up with the concept of the show.
The wait is finally over! We are ready to reveal the concept of our Paris Fashion Week Runway Show. Make up of eight unique looks, we are thrilled to introduce you to The Facets.
The Inspiration Behind CONQUERing's Paris Fashion Week Runway Show
When we were told we would have eight looks to style during our Runway Show, we knew we needed an overarching concept that would tie everything together, would showcase our fidget jewelry in a unique way, and would connect back to the brand. The creative team threw out many different ideas to try to figure out how we could showcase our fidget jewelry while also telling the story behind the brand.
Eventually, the creative team came up with the concept of the Eight Facets. These Facets all represent different parts of the brand and are all represented in our final runway look. Caleb, Via, and Alex were then tasked with coming up with a stylish look and deciding which fidget jewelry to pair with the look that represents their respective Facets.
The Facets all have very distinct personalities and styles. We wanted to tell the full CONQUERing story on the Paris Fashion Week stage through our eight looks. From reminding everyone that our fidget jewelry is functional, to sharing Tammy's goal of empowering 3 million people, The Facets all have a goal of showing the world who CONQUERing is.
What are the Facets? Eight Meaningful Personalities to Empower and Inspire
Now that you have a better idea of how The Facets came to be, let's talk about what they are and how they connect to the CONQUERing brand. The first seven represent specific parts of CONQUERing while the eighth brings them all together and represents CONQUERing as a whole.
The Eight Facets are:
- The Aligned
- The Explorer
- The Connector
- The Leader
- The Creator
- The Healer
- The Uplifter
- The Empowered
Keep reading to learn more about each and take the Paris Fashion Week Facets Quiz to find out which Facet you embody!
The Aligned—Sleek, Calm, Cool, and Collected
The first Facet in our Paris Fashion Week Runway Show is The Aligned. Designed by Alex, this look is composed of celestial elements, angel numbers, and very chic clothing. Alex describes this look as sleek, centered, and composed. The goal of this look is for nothing to feel out of place.
The Aligned speaks to a person's need for balance. It's a representation of the version of us that feels most in sync. It's being out in public and having a very calm demeanor that makes people almost feel intimidated. It's being so sure of who you are and knowing that everything in your life is going according to plan.
The Facet aligns with how our fidget jewelry effortlessly aligns with every facet of your life. The interchangeable nature allows you to swap out elements for any occasion. Our jewelry also is versatile where you can wear the same design to pretty much any event. From an important work meeting to brunch with your friends, CONQUERing fidget jewelry is always there with you.
The Explorer—Free-Spirited with a Zest for Life
The next Facet in our Paris Fashion Week Runway Show is The Explorer. Designed by Caleb, this look is composed of bold pieces with striking snake jewelry and eye-catching angel wings. Caleb describes this look as bold, expressive, and wild-hearted. It is layered with curiosity and confidence.
The Explorer embodies a person's playful, adventurous side. We all have urges to try new things and explore who we are from time to time. It's easy to take life seriously all the time and get stuck in what you're comfortable with. This Facet reminds us that it's important to step out of our comfort zones every once in a while and to break our established routines.
This Facet aligns with the CONQUERing brand by showcasing how much you can experiment with our fidget jewelry. The affordable, modular style of our brand allows customers to purchase one base and experiment with the interchangeable elements. You can express anything about yourself on any given day with our interchangeable fidget jewelry.
The Connector—Empathetic, Authentic, and Personable
The next Facet is CONQUERing's Paris Fashion Week Runway Show is The Connector. Designed by Via, this look is composed of crystals and charm jewelry. Via describes this look as magnetic and open. The Connector is styled for presence, not for style. It's meant to invite people in.
The Connector represents a person's relational side. There are all parts of us that draw others—something innate that signals to others that we are a safe space and invites them to get to know us. We all have relationships as well that we invest our time in and prioritize in our lives. This Facet is all about our compassionate and empathetic sides.
This Facet aligns with our brand by representing our deep community ties. From giving back to the community with our ConquerCares program, to making meaningful connections with fans of the brand, CONQUERing truly is a one-of-a-kind business. This Facet is for all of the SuperFans that join Tammy's weekly lives and have made real relationships with members of the Conquer Crew.
The Leader—A Powerful, Confident Force to be Reckoned with
The next Facet in our Paris Fashion Week show is The Leader. Designed by Alex, this look is composed of mixed metals and symbols of leaders. Alex describes this look as a powerhouse presence. It is tailored to strength, strong lines, and androgynous authority.
The Leader celebrates the side of us that leads with intention, confidence, and clarity. There is a leader in all of us, even if you truly prefer to be a follower. Moments where we need to unlock our inner boss and take charge of a situation come up all the time. Every single person on Earth possesses the ability to command a room and lead a group.
This Facet aligns with our brand by representing how we've led in the fidget jewelry space. As a fastest growing jewelry brand, we focus our energy on empowering wearers to conquer their days through mindful styling. We've paved the way for other fidget jewelry brands by proving that they deserve global attention.
The Creator—Inspirational and Expressive People
The next Facet in our Runway Show is The Creator. Designed by Alex, this look is composed of a lot of bold colors, layering, and fun shapes. Alex describes this look as artful and expressive. It focuses on maximalist colors, playful layers, and fearless textures.
The Creator represents the expressive self. It's all about those of us who thrive in color, texture, and individuality. Every single person on the Earth has their own personality. The Creator is a celebration of opinions, preferences, and creative minds. We all have big ideas and creative pursuits that this Facet empowers us to chase after.
This Facet aligns with our brand by highlighting our community-powered customization—it represents the thousands of combinations and growing DIY movement with our patented bezels. It's for the SuperFans that are designing their own fidget jewelry and starting their own businesses to provide custom jewelry to other SuperFans. It shows the endless possibilities that are out there for self-expression with our fidget jewelry.
The Healer—An Introspective, Quiet Overthinker
The next Facet that will walk the runway at Paris Fashion Week is The Healer. Designed by Caleb, this look is composed of layered pieces, hexagon crystals, and darker neutrals. Caleb describes this look as grounded and intuitive. It is all about streetwear with calm, tactile layers & quiet power.
The Healer reflects the inner-self that seeks out peace and quiet. We all live in a chaotic world and are bombarded with noise that can become overwhelming. The Healer represents our need to take a beat and be present in any current moment. It's all about the ability to ground yourself emotionally and find calm in an increasingly loud world.
This Facet aligns with the CONQUERing brand by showcasing our scientifically proven anxiety-reducing jewelry. It's a reminder that while our fidget jewelry is very fashionable, it is also functional at its core. It brings us all back to the very beginning and shows the world why our fidget jewelry gained popularity in the first place.
The Uplifter—The Optimistic Ray of Sunshine
The next Facet that rounds out the individual seven Facets is The Uplifter. Designed by Via, this look is composed of medallions, butterflies, and flowers. Via describes this look as bright, warm, and generous. It is meant to radiate optimism in every detail.
The Uplifter embodies our highest, most generous self. Even chronic pessimists have moments where they see the world with a glass half-full mentality. It's a reminder that sometimes life feels a little easier when we focus our energy on spreading light and lifting others up instead of tearing each other down. It's for the people that want to see a world characterized by harmony and positivity.
This Facet aligns with our brand by showcasing how our goal is to spread sunshine in everything we do. It represents the surprise gifts we send to SuperFans and our focus on empowering individuals to chase their dreams. It's the SuperFans Facebook group constantly uplifting one another in our comments and our designs being overwhelmingly positive.
The Empowered—The Complete and Powerful Self
The final Facet, and the Facet that brings everything together, is The Empowered. Designed by Via, it is a look that is embellished with hundreds of our fidget jewelry elements. Via describes it as iconic and confident. It's a bespoke creation centered on the EmpoweHER™ element and it radiates grace and vitality.
The Empowered is the self fully realized. It's a reminder that while there is power in the individual aspects of our being, when we are our full selves we are most powerful. It brings all of the Facets together and shows that when they shine together, they illuminate our most confident and powerful self.
This Facet is CONQUERing. It reflects our mission of empowerment and enablement of limitless self-expression. It's all about supporting wellness and fostering an inclusive community that gives back. When all the Facets come together, the whole shines brighter than the sum of its parts. It's our way of showing what the CONQUERing brand is all about.
An Unforgettable Paris Fashion Week Runway Show
We hope you are buzzing with excitement now that you know what the concept of our show is. We could not be more proud of the creative team for coming up with the Eight Facets that eloquently show the world what CONQUERing is all about.
Keep checking in with The Conquerer Blog and our social channels for more Paris Fashion Week content and to eventually see the looks that are paired with each Facet.
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