Last updated 1/18/2026.
In October 2025, CONQUERing walked the runway at Paris Fashion Week! We applied for the Runway Show hosted by Flying Solo called Ones to Watch that brings independent fashion artists and brands to Paris Fashion Week to show the world their products. We were chosen and thus the journey to Paris began. To learn more about the show and the lead-up to Paris, check out our announcement post.
Our runway show featured a collection of 8 looks that represented the CONQUERing brand and showcased our fidget jewelry in a unique way. The show was comprised of eight facets that tell CONQUERing's story and showcased distinct traits that make a person unique.
This blog series will introduce you to the creative team behind the looks. The creative team was made up of 6 members of the Conquer Crew—you might recognize some of them, while others may be new to you. By the end of this blog series, you'll know the creative team behind CONQUERing's Paris Fashion Week show.
Meet Via Nelson: A Superior Stylist
You probably recognize Via from her fidget jewelry collections with CONQUERing. Via designed the iconic ViaDeco™ Band and the extremely popular Moments in Time Vessel Collection. She's also done some modeling work—you might have seen her in photos and videos on our social channel and The Conquerer Blog. Via is Tammy's daughter and Jake's sister so she's been involved with CONQUERing since the very start. She also spent her Fall semester her senior year as a Fall Design Intern with the brand.
She was one of the stylists on our creative team. She helped contribute ideas to the concept of the show at the very beginning and worked on styling three of the eight looks that we showcased on the runway. She worked very hard to source and embellish the final look that brings the whole show together.
This isn't her first time styling a look. Via was one of the stylists who participated in the Decades Styling Challenge. Here is the feature we wrote for her so you can learn more about her styling experience.
Paris Fashion Week Crash Course—Favorite Moments, Surprise Challenges, and a Look Into the Creative Process
We wanted to know everything about Via's experience as a member of the creative team. We asked her to share her favorite moments, if there were any challenges she wasn't expecting, and what she was most looking forward to in the lead up to the show.
From Fashion Student to Paris Fashion Week
Via has been an integral part of the CONQUERing brand from the very beginning. From modeling to creating her own jewelry collections, we couldn't fathom going to Paris Fashion Week without her.
We asked her to share her thoughts when she found out she was going to be attending Paris Fashion Week. She said, "I could not have been more honored and excited to be asked. It's extra exciting that it aligns with what I'm currently studying [Fashion Design] at the University of Cincinnati."
Via was very excited to return to Paris to see the show. She did mention that she was very eager to be surrounded by other creatives at Paris Fashion Week events. As a student in Fashion Design, this was a great opportunity to network and gain inspiration for her own future endeavors.
Peek at the Paris Fashion Week Creative Process
We were eager to hear how the creative process was for Via. We wanted to know what her favorite part was, if any challenges presented themselves, and what she was most looking forward to during the journey too Paris.
Via commended the rest of the creative team when she talked about her favorite part of the process.
"I definitely have enjoyed seeing how much talent our whole team has. It's so fascinating how much we are learning from each other, all coming from different past experiences and talents. Our weekly Thursday call is always inspiring and exciting."
We are truly in awe of how respectful and open-minded the creative team was. All ideas were welcome, and the team built off of one another to create something truly special.
The challenges Via faced came from the extra special final look she created. She told us that the logistics of sourcing a garment to embellish was difficult, and she anticipated running into a lot of trial and error as she finished the final look.
Finally, we asked her to share what she was most excited for in the lead up to the show. She said, "I cannot wait to pick our models and see them all dressed in the hard work we have been putting in! It's going to feel so rewarding."
Your One-Stop-Shop for Paris Fashion Week Content
Now that the show has wrapped, we wanted to hear final thoughts from Via on how the entire experience was. She told us she won't forget seeing the final look walk down the runway. Since this was her creation and piece she spent hundred of hours embellishing, it was surreal to hear the audience gasp at the look and bring the show together.
Check out The Conquerer Blog for more Paris Fashion Week content, including this recap that shares photos from the show and behind-the-scenes fun!
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