What started as an ecommerce fidget ring company has blossomed into an innovative interchangeable jewelry brand with international acclaim!
When CONQUERing attended Milan Jewelry Week in 2023, Style Hunter Milano (@stylehuntermilano), a European company that focuses on distributing fashion brands in the US market, reached out to CONQUERing about joining their pop-up shop in New York City. The pop-up ran from April 1 to May 31, 2024 at the Refinery Hotel.
It was such a great opportunity to have our fidget jewelry at a physical location in New York City where CONQUERing fans can came to shop existing and new designs in person! We were also able to introduce new customers to CONQUERing by catching their attention and share our story at the pop-up. We look forward to participating in more pop-ups like this all over the globe to continue reaching existing fans and creating new customers of our fidget jewelry.
What to Expect at the New York City Pop-Up
Tammy was interviewed by Beauty News NYC where she talked a little bit about the pop-up and explained what fans could expect when they arrived at The Refinery Hotel. Tammy teased that there would be never-before-seen elements and jewelry at the pop-up for fans to shop in person.
Besides new pieces, patrons of the pop-up were able to see two of our newer ring bands and our most popular necklace bases plus crystals, shapes, and other CONQUERing favorites! There were instructions at our table on how to choose a base and then an element (or multiple) to complete their fidget jewelry purchase.
Having our jewelry at a physical location also allowed people who are unsure of their ring size, what style of jewelry they like, or what they want their fidget experience to be. This pop-up was the perfect place to try out new items so customers could decide what was the right fit for them.
Exclusive Look at CONQUERing's Space at NYC Pop-Up
We were so grateful to be able to attend the opening of the pop-up! It was amazing seeing our products featured amongst other sensational brands. There were clothing brands, shoe brands, and other fashion brands that CONQUERing fans could shop if they decided to head to New York to see the pop-up.
Jake Nelson, our co-creator and Director of E-Comm and Product Development, was able to attend the opening to set up the booth and take some sneak-peek shots to show what the space, and our pop-up looks like.
This is what the storefront of the pop-up looked like from outside the Refinery Hotel. You can see the various products being offered and how beautiful the space is. It was so exciting to know that our jewelry was right behind that window. You can see our set-up in the back left of the picture.
Here was our setup! You can see the instructions on how to shop CONQUERing for patrons that are unfamiliar with our brand. Bases were to the left and elements were to the right. We also had more information about our brand in the center for new fans of CONQUERing.
A Successful Trip to NYC
We were truly so honored and excited to be a part of this amazing opportunity. It was so touching to see how many fans from out of state made the trip to New York to see the rings in person. It was great to meet so many of our customers face-to-face and see how our brand has connected our fans to one another. This pop-up was truly a highlight of 2024.
As always, we want to thank all of you you for your support and for helping our brand get to the place it is today. We love our CONQUERing community!
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