A couple of weeks ago, we announced that CONQUERing will be walking the runway at Paris Fashion Week! We applied for Flying Solo's Ones to Watch Runway Show where they bring up and coming independent fashion brands and designers to Paris Fashion Week. To learn more about the show and our journey to Paris, make sure to read the announcement.
Our runway show will feature 8 curated looks that represent the CONQUERing brand and showcase our fidget jewelry in a unique way. We aren't revealing the concept of our show just yet, but trust us when we say it's truly spectacular.
As we inch closer to October 2nd, the day we are walking the runway, we wanted to introduce you to the creative team behind the show. Some of the team may be familiar to you, while others work behind the scenes. By the end of this blog series, you'll really know the people behind CONQUERing's Paris Fashion Week runway looks and will be extra excited for the runway show reveal.
Meet Hallie Montague: The Heart of CONQUERing's Brand
You probably recognize Hallie from our social media. Hallie is a long-time colleague and friend of Tammy, CONQUERing's founder and CEO. Hallie started her career working in the corporate world and, after taking some time away from that type of life, decided it was time to dip her toes back in.
This time, however, she wanted to do something more meaningful and more flexible. She joined CONQUERing as a way to fulfill those needs. She told us that it's been amazing getting to build a positive organization while also getting to work alongside one of her best friends.
When it comes to the creative team, Hallie is our Brand Marketer. She is making sure that we are using the runway to tell CONQUERing's story. She's helped the rest of the team develop our runway concept and has been working on internal and external messaging for everything Paris Fashion Week. At the end of the day, her priority is ensuring that our brand identity shines through every detail of the show.
Hallie has more than 20 years of experience helping global Fortune 500 companies build meaningful connections with their audiences. She's worked on brand marketing, visual merchandising, and consumer engagement to deliver strategies that drive results while maintaining consistency for a brand.
"What excites me most is shaping and sharing a brand's story—both internally with teams and externally with customers—so that every experience reflects the heart of the brand. At CONQUERing, I get to bring that passion to life in a way that's positive, creative, and energizing."—Hallie Montague
Hallie has been an integral part of our Paris Fashion Week creative team and an invaluable member of the Conquer Crew!
An Inside Look at Paris Fashion Week—Favorite Moments, Surprising Challenges, and a Look Into the Creative Process
We asked Hallie to share her thoughts on the Paris Fashion Week experience so far. We wanted to hear what her favorite moments have been, if she's been surprised by any challenges that have manifested, and a look at what's still to come.
A Brand Marketer's Creative Dreams and Hopes for Paris
It came as no surprise to us that Hallie was chosen as a member of the creative team. As the Brand Marketer for CONQUERing and a close friend to Tammy, we couldn't do Paris Fashion Week without her!
We asked Hallie to share her thoughts when she found out she would be helping with Paris Fashion Week. She said, "I was honestly in shock! Tammy and I had talked about the dream of taking CONQUERing to Paris Fashion Week, but it always felt far off. When the official invitation came through, it felt like a total dream come true."
Hallie has been to Paris before, but it's been years since she was in the city. She told us she's most excited to revisit the spots that stuck with her from her college days. She's also very excited to make new memories with the creative team.
A Sneak Peek at the Creative Process
We wanted to hear how the creative process has been so far for Hallie. We asked her to share her favorite parts, if any surprising challenges have popped up, and what she's most excited for leading up to the show.
As a key member of the creative team, Hallie shared with us that one of her favorite parts has been collaborating across the team. She said the process has been very inspiring and invigorating. She's watched everyone boldly share their ideas and build upon each other's perspectives to create something truly amazing.
"With such a strong mix of talent, backgrounds, and experiences, the diversity of our team has truly elevated and energized our work."
In terms of what's been challenging for Hallie, she said it's really been balancing the day-to-day work of running the business while also giving her 100% to bringing Paris Fashion Week to life. She also said that it's easy to get caught up in the excitement of the show. She recognized that this is only our debut and we have a lot of room to grow in years to come.
We also wanted to know what she's most excited for in the remaining weeks leading up to the show. She told us she's most excited to see everything come together in such a remarkable city, surrounded by the rest of the creative team. This truly is a milestone moment for the brand that will build memories that will last a lifetime.
The Paris Fashion Week Insider Scoop and More Sneak Peeks to Come
As a conclusion to our feature on Hallie, we asked if there were any teasers she can share with us about the show. She said, "I'd encourage everyone who experiences the show—whether in Paris or afterwards—to look for an element of themselves within the collection. Our goal is for the designs to resonate on a personal level, making each moment feel both universal and uniquely individual."
Keep checking in with The Conquerer Blog for more creative team features and behind-the-scenes looks at our Paris Fashion Week runway show!
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