Last updated 1/18/2026.
In October 2025, CONQUERing walked the Paris Fashion Week runway. We attended with Flying Solo, a global hub for top fashion boutiques. We showed our looks at the Paris Fashion Week Runway Show Flying Solo hosted called Ones to Watch. Learn more about the show and our journey to Paris in the announcement.
We showcased eight looks that fit within an overarching theme related to the CONQUERing brand. The theme was The Facets—eight looks that represented different aspects of the CONQUERing brand and different traits that make people unique.
When we found out we would be attending the show, we knew we needed to put together a creative team to create the looks and come up with the show's concept. This blog series introduces all six members of the creative team.
The team may include some familiar faces, while others work behind the scenes. By the end of this blog series, you'll truly know the people behind CONQUERing's Paris Fashion Week runway looks!
Meet Tammy Nelson: CONQUERing's Fearless Leader
You likely don't need an introduction to the first member of our creative team, but in case you're new to the brand, Tammy Nelson is the founder and CEO of CONQUERing. Tammy started this interchangeable jewelry business to fulfill her personal goal of helping 3 million people feel empowered in her lifetime.
She primarily focused on the concept, strategy, and product design for Paris Fashion Week. She ensured that the creative team stayed on track and everything went according to plan. She is the face of CONQUERing and is the reason we are going to showcase our fidget jewelry on a global stage!
Tammy's professional background is in marketing. She knew she wanted to be a marketer since she was in High School and has spent her entire professional career working in various marketing roles. She has worked in executive marketing roles for many Fortune 500 companies and has applied her expertise to CONQUERing. To learn more about our fearless leader, check out the feature we wrote about her!
The Paris Fashion Week Tell-All—Favorite Moments, Surprising Challenges, and a Look Into the Creative Process
We asked Tammy to share her thoughts on the Paris Fashion Week experience. We wanted to know what her favorite moments have been, anything she found challenging leading up to the show, and a recap from the show.
The Beginning of the Creative Team and the Journey to Paris
Tammy is in a unique position because she wasn't chosen to be a member of the creative team. Instead, she took the lead to decide who the remaining five members of the creative team would be.
Because of this, she shared her thoughts on how she felt when she found out CONQUERing was going to Paris Fashion week:
"I just happened to be out to dinner with my husband, my son (CONQUERing co-creator), and his fiancée (now wife) when we got the news. I was truly just over the moon! It was the top goal on our 2025 bucket list, so it just felt amazing to be selected, and it was so fun to be with Jake in that moment."
Tammy is excited to return to Paris as an exhibitor at one of the biggest fashion events in the world. She told us, "I'm most excited for the runway show itself. To see the looks we've put together with all the new jewelry we've designed, on the world's biggest fashion stage is, well, a dream come true!"
A Look Inside the Creative Process
We also wanted to know how the creative process was for Tammy. We asked her to share what her favorite part was, what's been most challenging, and what she was most excited for leading up to the show.
As the leader of the creative team, it comes as no surprise that Tammy mentioned one of her favorite parts was seeing the creative team work together. There are many diverse perspectives and a fearlessness that's she's noticed as the team came together to build the show. They were very respectful of all ideas and all pulled their weight as members of the team.
"I felt like I had Pop Rocks going off in my brain—it's been so invigorating and rewarding."—Tammy Nelson
For Tammy, the most challenging part of Paris Fashion Week prep was the development and manufacturing of products. Due to lead times from our manufacturer, the team had to get creative in the design process and development of new products.
The SuperFans are what Tammy was most excited about leading up to the show. Our SuperFans are vital to CONQUERing, we wouldn't be where we are today without them. There was a first-of-its-kind Zoom call with SuperFans called "First Look Live: Paris Fashion Week Edition" where 100 SuperFans got a behind-the-scenes sneak peek and gave their input on how to make the show the best it could be.
Paris Fashion Week Insider Scoop
We gathered some final thoughts from the Paris Fashion Week team now that the show is over. Tammy told us that she won't forget seeing two of her kids blossom and unlock their full potential in the creation of the show. She said working with Jake at the beginning to plan and seeing Via grow as a leader through this process are memories she won't forget.
Check out our full recap of the show for pictures and behind-the-scenes fun!
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