What is CONQUERing? A Woman-Owned Small Fidget Jewelry Business

Last updated July 24, 2026

Welcome to CONQUERing! Whether you're a first-time shopper or a life-long fan, we are here to give you the rundown on everything you need to know about our brand. 

In August, we will be celebrating the 6-year anniversary of when we went viral on social media and were able to grow the brand to what it is today. From a small fidget jewelry business to a supportive community, these last 6 years have been a dream. 

Get to know the inspiration behind CONQUERing, how it all began, all of the amazing fidget jewelry and merchandise you can find on our website, and how to find the perfect size and design for you! 

The Woman-Owned Small Fidget Jewelry Business

CONQUERing is a brand that makes inspirational fidget jewelry. All of our products are carefully designed to keep consumers focused and calm. 

There are two categories that make us who we are: the brand and the product. It is through the combination of these two categories that we have become CONQUERing. 

The CONQUERing Brand

Tammy Nelson, our founder and CEO, started CONQUERing to help fulfill her personal goal of making 3 million people feel empowered in her lifetime. 

"Our rings won't change the world, but those who wear them will. If we can help you feel focused and empowered to live with purpose, then we've accomplished our mission."—Tammy Nelson

Every element has a design that is meant to inspire the person wearing it. Whether it's a message reminding you to be bold or a crystal that has metaphysical properties to empower you, CONQUERing reminds you to live with the intention to conquer your day. Our fidget jewelry is designed to make you feel empowered. 

Fidget Jewelry for Focus and Anxiety Relief

Our products go beyond standard jewelry. We sell fidget jewelry to help you feel calm and focused each and every day. 

Fidget jewelry is a subtle way to stimulate your mind without distracting those around you. There are many benefits to fidget jewelry: it can help people with ADHD focus, it can release excess energy when you are feeling anxious, and it can help you break bad habits. 

Inclusivity is also at the forefront when we design new products. We offer the largest size range of any fashion jewelry brand to ensure everyone can feel empowered with our jewelry. We also offer designs in braille, we use symbols that represent highly marginalized groups, and encourage people of all gender expressions to shop our products! 

The combination of empowerment and stimulation are what make CONQUERing so unique. 

From Fidget Jewelry to a Supportive Community 

On August 7, 2020 CONQUERing went viral on social media (check out the post that went viral here). That viral social post put our brand on the radar of a bunch of new customers. Since then, we've been able to grow our social media accounts and create a supportive community of fidget jewelry fans. Check out how Tammy and Jake reacted when they found out they went viral here!

We started a Facebook group called the CONQUERing Collective where thousands of CONQUERing fans post their fidget jewelry, swap elements, and support one another. This group has allowed us to connect directly with our customer base to create jewelry they want. We've even had SuperFans from the group participate in photoshoots and design products we've sold!

CONQUERing Fidget Jewelry on the Paris Fashion Week Runway

In the Fall 2025, CONQUERing walked the runway at Paris Fashion Week! We applied to attend the show with Flying Solo as part of their Ones to Watch program. 

A creative team of 6 members of the CONQUERcrew created 8 looks centered around our jewelry to show the world that fidget jewelry is worthy of being show at one of the biggest events in fashion. 

CONQUERing walked the runway on October 2nd, 2025. Learn more about our experience at Paris Fashion Week and shop the collection! 

Milan Jewelry Week and New York City Excursion

In 2023, we were invited to showcase our jewelry at Milan Jewelry Week. Tammy's children, Jake and Via, created a special fidget jewelry collection to show off the stylish and functional fidget jewelry we offer. Through this experience, we made connections with other jewelry brands and expanded the reach of our brand.  

At Milan Jewelry Week, we connected with Style Hunter Milano who invited us to exhibit at their New York City pop-up. In Spring of 2024, we had a booth and sold our fidget jewelry among other amazing fashion brands. We were able to connect with fans of CONQUERing and hand-sell our jewelry! Read more about our experience at the pop-up here. 

Fidget Jewelry Collaborations With Captain Kate McCue

Our vast social reach has also granted us the platform to connect with people that share our mission of empowerment. 

Social media connected us with Captain Kate McCue, the first American woman to captain a mega ship. Captain Kate empowers women everyday to chase their dreams and push the boundaries of what society thinks they can do. 

Tammy and Captain Kate had an instant connection and decided to make a nautical-themed collection that represents everything we stand for. This partnership has blossomed into three popular collections and the ability to spread our message of empowerment to a wide audience. 

A Seamless Partnership with Style Icon Parker York Smith

Jake connected with style icon Parker York Smith to discuss the possibility of a CONQUERing collaboration. Parker gives style advice to people of all ages and genders through his blog, social media channels, and his first published book. 

Parker is all about helping people feel confident. His mission aligned very strongly with our mission of making people feel empowered. With an audience that is comprised of many men, Parker has helped us show men that they can accessorize with fidget jewelry to show off their personal style and to stay focused throughout their day. 

What Types of Fidget Jewelry Do We Offer? 

CONQUERing offers all types of fidget jewelry from rings to necklaces to bracelets.

All of our products are listed on our website. If you don't have time to scroll, no worries! Here is a crash course of everything we offer so you can narrow your search. 

Fidget Rings for Empowerment

Fidget rings are what we first started selling when Tammy and Jake co-created the brand. All of our jewelry is interchangeable which means if you want to purchase a fidget ring, you will need a ring band to put your different elements in. 

We offer seven different types of ring bands.

There are smooth bands that offer a sleek look: 

Classic Ring Band	AlaDune™ Ring Band	Chroma Ring Band	Willow Ring Band	Tria Mixed Metal Ring Band

Then, there are textured ring bands that offer an additional method of fidgeting: 

ViaDeco™ Ring Band	CrownCut™ Ring Band	Bamboo Ring Band	Willow Twist Ring Band

Each ring band is built to accommodate any element you decide to purchase. The great thing about our fidget rings is that they're meant for mixing and matching. Some days you might be looking for additional stimulation and a specific empowering message while others you might want to stick with the classics. With our jewelry, you have the option to build your ring based on your needs for that day. 

Fidget Necklaces for Confidence

Some people don't like to wear rings. Others really love their fidget rings and are looking for more jewelry to match their rings. Whatever the case may be, we listened to what our customers wanted and added necklaces into the mix. 

We are four standard necklace bases that range from bold, statement pieces to dainty looks:

Classic Necklace	Wishbone Necklace	AuraDel™ Link Necklace	AuraDel™ Drop Necklace

With the rise of charm jewelry, we also have necklaces that can fit multiple elements: 

MiraLink™ Curb Necklace	MiraLink™ Curb Duo Necklace	MiraLink™ 18" Necklace

Layered necklaces have become popular since we first started offering necklace bases. We decided to jump on the trend by offering layered necklace sets and chains for layering: 

• 2-part Necklace Base Stack (Necklet™ + Paperclip + AuraDel Drop OR Wishbone)
• 3-part Necklace Base Stack (Necklet™ + Paperclip + AuraDel Drop + Wishbone)
• Necklace Chain
• Paperclip Necklace Layering Chain
• Cuban Link Layering Necklace Chain
• Figaro Layering Necklace Chain

The necklaces have the same freedom of choice that the rings have—you can put any message, crystal, or other design in the pendant based on what you need to hear that day. 

Our necklaces come in gold, silver, black, or rose gold. They also come in 20-inch, 24-inch, and 30-inch chains. 

Fidget Bracelets for Calm

Rings and necklaces aren't for everyone. Many people also wear bracelets in addition to their other jewelry. Whatever the case is, we also decided to create bracelet bases for those who prefer to wear their fidget jewelry around their wrist! 

We offer different types of fidget bracelets that complement our necklaces bases and ring bands very well. 

We have more traditional bracelets that showcase one element:  

AuraDel™ Link Bracelet	Iris Bracelet	Willow Bangle	Willow Twist Bangle

We also offer bracelets for layering, adding charms, and showing off multiple elements: 

MiraLink™ 7-9" Bracelet	Paperclip Layering Bracelet Chain	CONQUERcuff	Miami Cuban Link Bracelet

Fidget Earrings for Focus

Finally, we felt that there was a piece of jewelry missing from our collection of fidget jewelry. A lot of people will purchase their jewelry from the same brand so everything matches. We didn't want our customers to feel like they couldn't get all of their jewelry from CONQUERing and dipped our toes into earrings. 

We only have three offerings that match perfectly to the other types of jewelry we offer: 

Willow Earrings Base	Classic Earrings Base	Willow Twist Earrings Base

Fidget Jewelry Designs: Elements to Inspire and Empower

Elements are a product that we've mentioned a few times in this post without much explanation. If you're a returning customer, you already know what a element is! If you're new here, you probably would like some context. 

Elements feature all of the different designs and are how you can fidget with our jewelry. They are called elements because when you click them into the band they also spin. 

When spun, some reveal hidden messages and help stimulate your minds. We have a wide variety of options for Elements! Different people have different needs so we wanted to ensure that there would be designs that speak to everyone. 

Classic Elements for Encouragement

The classic element comes in silver, gold, rose gold, black, and rainbow. It's considered classic because these are the first designs that we built the brand around. 

With a classic element, you will find hidden messages of encouragement, symbols that represent different groups, shapes for new ways of fidgeting, braille for those who are blind or partially sighted, and zodiac symbols for people who feel aligned with their astrological chart. 

The classic collection is a great place to start if you are new to the brand. There are so many options that you are bound to find something that resonates with you. 

Chroma Elements for Boldness

Chroma elements incorporate colorful enamel with silver or gold metal. If you're someone that likes a bit more pop with your jewelry, the chroma collection will be a great place for you to start. 

Within the chroma collection, you can choose solid colors, mood elements, colorful elements with inspirational messages, symbols, rainbows, and heart-shaped elements. 

The chroma collection is great if you like to use your jewelry to express your personality. You are guaranteed to get compliments and start conversations when you wear jewelry from our chroma collection. 

Crystal Elements for Living with Intention

Crystal elements tap into a different method of empowerment. Our crystal collection taps into the power of Mother Earth to help you conquer your day. We have a blog post that introduces you to crystals if you aren't sure how crystal healing works or would like more information before deciding with crystal to purchase. 

Each crystal has its own metaphysical properties that guide how it heals. We have those metaphysical properties listed out on the product page for each crystal. Pay attention to how you react to each when you read them to see what crystal might be right for you. 

In the crystal collection, we also have a special lava stone element that uses aromatherapy to help you stay calm and focused. We offer five different essential oils that target different ailments to help you relax and conquer your day. 

Gift Sets and Merchandise for CONQUERing SuperFans

Finally, we offer gift sets and merchandise if you're looking for a gift your CONQUERing SuperFan will love! 

Unique Gift Sets for Family, Friends, and Loved Ones

Our products make meaningful gifts as well.

We offer carefully curated gift sets that celebrate different occasions and express different sentiments. We have bestseller gift sets if you aren't entirely sure what someone's tastes are. We also have graduation and wedding gift sets for more specific gift occasions.

We also offer gift sets that are associated with sentiments. You could share rings that remind your loved ones to express gratitude more, or to change the world. Giving someone our rings shows them that you believe in them and love them unconditionally. 

CONQUERing Merchandise for SuperFans

If you find you really love our brand, we offer merchandise that features our logo, our designs, and complements some of our fidget jewelry. 

You can get clothing, water bottles, stickers, key chains, journals, tote bags, and other items that have our logo and our message to change the world. These products are great conversations starters and help raise awareness to the brand. 

We also offer Selenite Charging plates that can be used to charge our crystal collection with positive energy. These come in three different designs for you to decide what aligns with your tastes. 

Finally, we offer three different jewelry holders to store your ever-growing collection. We have a jewelry case that is great for on-the-go, a collection case so you can show off your elements at home, and an organizer case if you want to separate elements by category. 

Frequently Asked Questions (FAQs) About Fidget Jewelry

Now that you know what products we offer, you're probably wondering where to start your CONQUERing journey. Don't worry, we have a ton of resources that can help the decision-making process easier for your first purchase. 

How To Find Your Fidget Ring Size?

To find your ring size, use rings you already own as a guide or try different methods to discover your ring size. As a jewelry business, it's important that we offer multiple ways for you to determine the correct size ring for you. 

There are a few different ways that you can find your ring size (keep in mind that your fingers are different sizes so it's important to start with which finger you'd like to wear your ring on): 

1. Check to see if rings you already own and that fit you well have a size on them. A lot of the time, if there is a size on the ring, there will be an engraving in the band of the ring with a size. Using the size of a ring you already have is usually a great indicator of what size you would wear with us. 
2. If you can't find a size on a ring you already wear, that's okay! There are other methods for finding your ring size. We have a ring sizing tool that can be printed out to help determine what size you are. 
3. You could also consider getting a professional opinion before committing to a certain size. Any jeweler near you should offer a service to size your fingers professionally. 
4. You can also purchase a ring sizer to determine the best size for you. A ring sizer is a great tool to have if you find yourself frequently buying rings. 

Any of those methods can be helpful for figuring out the best size for you. If it isn't the right size, don't worry. We have return & exchange policies for all of our rings to ensure that you love your ring 100%.

How Does the Fidget Jewelry Actually Work?

Fidget jewelry helps you release excess energy and minimize distractions when you're feeling anxious or struggling to focus. 

We have standard instructions on how you can fidget with our jewelry but just know that there are ways to fidget beyond what we mention. It will take some messing around to uncover all the fidgeting possibilities. 

There are three standard ways to fidget with our basic design: 

1. Spin: Our elements are designed to rotate in each band they reside in. If you're wearing our jewelry as a ring, you will need to take it off your finger to spin. When spun, the element might reveal a secret message, a symbol could appear, or it will serve as a reminder of crystal metaphysical properties. 
2. Click: The elements and bases are made so you can easily click the element in and out of place. The sound is no louder than clicking a pen and it can help you feel calm and focused. 
3. Swap: Swap elements when you need new inspiration. You can browse our wide collection of elements to decide what messages resonate most with you. Switching out your element to support you in different areas of your life will help you holistically conquer your day. 

Some of our bases also offer additional ways to fidget. The longer you wear our jewelry, the more ways you will find to fidget! 

How Do You Pick the Right Fidget Jewelry Design? 

Pick fidget jewelry that makes you feel confident. We have a lot of different designs to pick from and it can be overwhelming to browse without having an idea of what you might like. 

A good place to start is to first decide what style of jewelry you would like. Would you prefer a ring or a necklace? What type of metal do you normally wear (for me, I typically wear silver jewelry so I went with a silver ring)? Do you want to stick with a more classic style or introduce more color into your jewelry? 

Once you narrow down the style of jewelry you're looking for, it will be easier to pick a design. In terms of picking a design, it can be helpful to ask friends what they think suits you. You can also scroll through all of our designs and see if anything resonates with you. Finally, we do have a personality quiz that matches you with the perfect design.

Start Your CONQUERing Journey

Now that you know everything you need to know about CONQUERing, it's time to begin your journey with us. 

Start browsing our products and sign up for our email alerts to get special offers, participate in give-aways, and to see what new products we have coming out!